Research methodology
How VibeCraft approaches industry research.
VibeCraft publishes research to help event professionals make better decisions and to improve understanding of event sales, visualization, enhancements, and client behavior.
This methodology page explains the standards we intend to apply to public research.
Source
Data sources.
Platform data
Aggregated activity generated through relevant VibeCraft product features.
Survey data
Responses collected directly from industry participants.
Customer-reported data
Information provided by VibeCraft customers that may not be independently observable within the platform.
Editorial analysis
Interpretation based on published findings, clearly distinguished from measured facts.
Privacy
Privacy and aggregation.
Public research should avoid exposing individual client behavior or confidential customer business information.
Data should be aggregated or anonymized as appropriate, with minimum sample thresholds used where segmentation could create identification risk.
Samples
Sample size and representativeness.
Every major study should disclose sample size and relevant population characteristics.
VibeCraft customers are not automatically representative of the entire event industry. Platform-based findings should be described as VibeCraft platform findings unless evidence supports broader generalization.
Stats
Mean, median, percentages, and denominators.
Use the statistic that best represents the distribution. Define denominators clearly when a percentage could be ambiguous. Avoid excessive precision when the underlying data does not justify it.
Causation
Correlation is not causation.
Observed relationships between visualization activity and sales outcomes do not by themselves prove that visualization caused the outcome.
Causal language should be reserved for research designs capable of supporting it.
Updates
Corrections and updates.
Material errors should be corrected. Research pages should show publication and update dates when findings change materially.
In closing
Credibility compounds.
The long-term value of VibeCraft research depends on readers trusting that an inconvenient finding will be reported as honestly as a favorable one.
That standard matters more than producing another impressive-looking statistic.