VibeCraft Research
Data about how event experiences are explored, presented, and sold.
VibeCraft Research is where we will publish original analysis from the VibeCraft platform, customer research, industry surveys, and event-sales trends.
The goal is not to manufacture statistics for marketing. It is to turn meaningful, appropriately aggregated data into useful information for DJs, venues, production companies, and the broader event industry.
Principles
How we publish research.
- We will distinguish observed platform data from survey results, customer-reported outcomes, and editorial analysis.
- We will explain the sample and time period behind published statistics.
- We will not present small or unrepresentative datasets as universal industry facts.
- Customer and client information will be aggregated or anonymized as appropriate before publication.
- When the evidence is not strong enough to support a conclusion, we will say so.
The full standards are described in our research methodology.
Upcoming
Research areas.
Event enhancement trends
Which visual enhancements attract interest and how preferences change over time.
Event sales benchmarks
How event companies think about consultations, conversion, average booking value, and enhancement sales.
Client visualization behavior
How clients interact with visual event-sales experiences and which patterns may be useful to sales teams.
Venue & market insights
How interest and sales behavior vary across venue types and markets when the available data supports meaningful analysis.
Participate
Have data worth studying?
VibeCraft customers and industry partners may be invited to participate in future surveys, benchmark studies, and case studies.